The Adidas Group (AG) is a holding company that is located at the following address: Adi-Dassler-Strasse 1, 91074, Herzogenaurach, Bavaria, Germany. The Adidas Group does not produce any goods or services, but is instead comprised of companies that creates a corporate group. The Adidas Group includes the following sporting goods companies: Adidas, Reebok, Ashworth, Taylormade Golf and Rockport.
Adidas AG Headquarters
The original company of the Adidas Group (AG) - as it's name suggests - is Adidas; the other sporting goods companies were founded independently of Adidas and were acquired by Adidas. The first stage of creating the Adidas Group (AG) began in 1997: when Adidas purchased the Salomon Group. The Salomon Group included the following sports brands: TaylorMade Golf, Bonfire and Mavic. After the purchase, Adidas was renamed to adidas-Salomon AG, and in 1998 the group's shares were admitted to the DAX (Germanys largest thirty companies). In 2006, Adidas and Salomon split, but Adidas retained the ownership of TaylorMade Golf. In 2006, Adidas purchased Reebok, and a new corporate group was created: the Adidas Group (AG).
The Adidas Group (AG) is a holding company; the advantages of a holding company are as follows: it reduces financial risks; simplifies publicly listing each company; and allows for greater control of the companies within the holding group. When the Adidas Group (AG) was founded it included: Adidas, Taylormade Golf, Reebok and Rockport. However, the Adidas Group (AG) has acquire further sporting goods companies: Ashworth for $72 million in 2008; and Adams Golf in 2012.
In 2014, the Adidas Group (AG) employs over 50,000 employees and generates sales of over fourteen billion euros. While the Adidas Group (AG) headquarters are located in Germany, the headquarters of the companies within the group are not exclusively located in Germany. Reebok and Taylormade Golf have headquarters outside of Germany: 1) Reebok International Limited, 1895 JW Foster Boulevard, Canton, MA 02021, USA; 2) Taylor Made Golf Company, 5545 Fermi Court, Carlsbad, CA 92008, USA.