A brief history of a German sportswear company
Adidas is a German sportswear company. Adidas write their brand name with a lower case letter A: adidas rather than Adidas. Adidas is pronounced as 'adi das' in Europe, but is pronounced as 'a di das' in North America.
Three Stripes: the iconic trademarked design
Subject: The three stripes of Adidas, also referred to as three parallel bars or three parallel lines.
hometown of Adidas, and location of it's headquarters
Subject: Herzogenaurach is a German town, located in Bavaria, that is the hometown of Adidas.
logo: released by Adidas in 1971
Subject: The original logo of Adidas is named the trefoil logo and was used by Adidas until 1997.
Logo: how it's evolved since the 1970's
Subject: Rob Strasser, previously Nike's marketing guru, was employed by Adidas to create a new brand image.
marketing strategy: sponsoring top athletes and sports celebrities
Subject: Adidas has built the success of their brand by endorsements from sports stars.
sponsorship of the Olympic Games
Subject: Adidas' legendary 'Samba' football boot was created in 1950, worn at an early world cup.
sponsorship of the FIFA World Cup
Subject: The fifa world cup is held every year and is sponsored by blue chip companies like Adidas .....
Adidas are founded by Adolf "Adi" Dassler in 1949
Adolf "Adi" Dassler is the founder of the sportswear company Adidas. He founded Adidas in 1949, and the headquarters of the company were located in Herzogenaurach, Germany.
Brothers Shoe Factory (1928)
Subject: Their coming-of-age success was probably persuading the bronze winning 100 metres sprinter.
family feud between Puma and Adidas (1948)
Subject: The rivalry and family feud of the Dassler brothers has always been a popular topic.
Dassler: founder of sporting goods company Ruda (Puma) (1948)
Subject: The company name 'Ruda' was a combination of the first two letters of Rudolf Dassler.
tracksuit: the first Adidas clothing / apparel (1967)
Subject: The Adidas Beckenbauer sneaker is named in honour of the famous footballer.
"Pele Pact" between Adidas and PUMA (1970)
Subject: Pele, born Edson Arantes do Nascimento, is a Brazilian footballer who won 3 world cups.
Telstar: the FIFA 1970 and 1974 World Cup matchball (1970)
Subject: The Telstar was a leather football that incorporated polymer - at the 1974 World Cup.
Tango: Durlast, River Plate, Espana, Mundial, Sevilla, Europa, Seoul (1978)
Subject: The Adidas Tango is a matchball that was originally designed for the 1978 FIFA World Cup.
a UK youth culture, popularise Adidas trainers (1980)
Subject: In the 1980's, the popularity of Adidas sneakers increased due to U.S. hip hop musicians.
"Kathe" Dassler, wife of Adidas founder Adolf Dassler, becomes president
Subject: Katherina "Kathe" Dassler was the wife of Adidas founder Adolf Dassler.
Sport and Leisure: Horst Dassler's influential sports marketing company
Subject: Horst Dassler, marketing 'master' of Adidas in the 1970's, co-founded this marketing company.
Dassler becomes president of Adidas (1984)
Subject: Horst Dassler was the president of Adidas from 1984-1987.
Azteca: the first synthetic FIFA World Cup matchball (1986)
Subject: The Adidas Azteca is the first synthetic FIFA World Cup matchball; used in Mexico in 1986.
Adidas: a single released by RUN DMC (1986)
Subject: "My Adidas" was a single released by RUN DMC in 1986; non-athletic brand promotion.
family ownership of Adidas ends (1987)
Subject: The key events of 1987 included: UK Prime Minister Thatcher winning a rare third term.
Tapie becomes the majority owner of Adidas (1989)
Subject: Bernard Tapie is perhaps best known for being the president of Olympique de Marseille club.
bases it's future upon technological innovation (1990)
Subject: The late 1980's were a traumatic period for Adidas: they evolved from family ownership.
Streetball: a global youth basketball tournament (1992)
Subject: Adidas Streetball is a basketball tournament that was originally held in Germany in the 1990's.
Louis-Dreyfus: the new CEO and saviour of Adidas (1993)
Subject: Robert Louis-Dreyfus was a French businessman who served as CEO for Saatchi & Saatchi.
AG: a new aktiengesellschaft is created (1997)
Subject: The Salomon Group was a sportswear company that owned a range of sports brands.
and David Beckham: a relationship is born (1997)
Subject: The most important sports star who has endorsed Adidas products in the past 20 year.
of Sports: adidas-Salomon AG new headquarters (1998)
Subject: The 'World of Sports' headquarters, located on the outskirts of Herzogenaurach.
Tricolore: first official multi-coloured matchball (1998)
Subject: The Adidas Tricolore "Adidas Three Colours" is the first multi-coloured matchball football.
Hainer: appointed the new CEO of Adidas (2001)
Subject: Herbert Hainer was appointed CEO of Adidas in 2001, and has remained as CEO (2015).
and FC Bayern Munich: adidas acquire 9% of Bayern's shares (2002)
Subject: Adidas and FC Bayern Munich have a longer partnership; 8% ownership of the club.
by Yohji Yamamoto (Y-3): avant-garde footwear and sneakers (2002)
Subject: Adidas by Yohji Yamamoto is a range of avant-garde apparel, footwear and sneakers.
by Stella McCartney: sports performance clothing and fashion (2004)
Subject: Adidas by Stella McCartney is a range of sports performance clothing and fashion.
a sports brand acquired by Adidas (2005)
Subject: Reebok is a sports brand that is owned by Adidas AG, and is a part of the Adidas Group.
Group (AG): a new corporate group is founded (2006)
Subject: The Adidas Group (AG) is located at the following address: Adi-Dassler-Strasse 1, 91074.
and Lionel Messi: signs his first five-year boot contract (2006)
Subject: Lionel Messi signed his first football boot deal with Adidas in 2006: £400,000 per year.
Design Sport: sportswear fashion label designed by Adidas (2007)
Subject: Porsche Design Sport is a sportswear fashion label that is designed by Adidas for Porsche.
NEO: teenage fashion label (2009)
Subject: Adidas NEO is a fashion label that was conceived in 2009 and was fully launched in 2012.
Ten: Adidas purchase the outdoor footwear company for $25 million (2011)
Subject: After slipping during a descent in 1985, Charles Cole designed climbing shoes.
sign ten year Manchester United kit deal (2014)
Subject: In 2014, Adidas signed a deal to make Mancheter United's football kit: will be worth £750million.
HomeCourt: a new global retail store concept (2014)
Subject: Adidas HomeCourt is a new store concept, launched by Adidas in 2014; 25 new stores.
Originals Neighbourhood: a new concept store (2014)
Subject: On the 1st of April, 2015, Adidas announced the opening of a 'Adidas Originals Neighbourhood'.
Futurecraft 3D: midsole tailored to an individual's foot (2015)
Subject: This shoe features a 3D-printed midsole that can tailored to the contours of an individual foot.
Adidas Gazelles: all purpose cult classic sneaker
Adidas Gazelle, simple referred to as "Gazelles", are an all purpose sneaker that have proved a 'cult classic'; popularised by the 'mod' and 'casual' subcultures of the UK and the hiphop subculture of the United States.
Originals: heritage sneakers from the 1950's, 1960's and 1970's
Subject: Adidas Originals are Adidas heritage products released in the 1950's, 1960's, 1970's and 1980's.
Colourways: the colour pattern of Adidas sneakers
Subject: A colourway is the terminology that Adidas uses to describe the the colour pattern of a shoe.
Samba: football training shoe and casual sneaker (1950)
Subject: The Adidas Samba is a football training shoe that was designed in 1950; iconic sneaker.
ROM: all-round training shoe released in the 1950's (1958)
Subject: The Adidas ROM was moderately popular with 'casuals' in the 1980's; "collected" away trips.
Pro Model: hi-top basketball sneaker with a rubber shell toe (1965)
Subject: The Adidas Pro Model was released in 1965, and is a hi-top basketball sneaker with a shell toe.
Achill: running shoe that protects the Achilles tendon (1968)
Subject: Adidas Achill attempted to protect runners against Achilles tendon injuries; reinforced hee.
Superstar: low-cut shelltoe basketball sneaker (1969)
Subject: The Adidas Superstar is a basketball sneaker that was originally released in 1969.
Rod Laver: mesh lowtop tennis shoe (1970)
Subject: The Adidas Rod Laver is a tennis shoe that was endorsed by the Australian player Rod Laver.
Kareem Abdul-Jabbar: mid-top and low-cut basketball sneakers (1971)
Subject: Kareem Abdul-Jabbar was a professional basketball player who played twenty years in the NBA.
Stan Smith: iconic all white tennis sneaker (1971)
Subject: A tennis sneaker that was released in 1971, and was named after the tennis player Stan Smith.
Americana: official basketball sneaker of the ABA (1971)
Subject: The Adidas Americana was released in 1971, and was designed as the official sneaker of the ABA.
Adilette: the first Adidas sandals (1972)
Subject: The Adidas Adilette are the first Adidas sandals, and they were originally released in 1972.
SL 72: running shoe released for the Munich Olympic Games (1972)
Subject: The Adidas SL 72 is a running shoe, designed for use in a range of running pursuits.
Dragon: suede and mesh running shoes (1970's)
Subject: Adidas Dragon are suede and mesh running shoes, released in the 1970's; light weight runners.
Country: all-round cross-country running shoe (1970)
Subject: The Adidas Country is an all-round running shoe, suitable for cross-country running.
Half Shell: basketball sneaker with a half shelltoe (1974)
Subject: The shoe's name is sometimes confused with the Teenage Mutant Ninja Turtles franchise.
Trimm-Trab: general purpose exercise / keep fit sneaker (1975)
Subject: The name itself, 'Trimm', is referring to 'keep yourself fit' or 'keep yourself trim'.
Nizza: canvas upper and vulcanised rubber outsole (1975)
Subject: The Adidas Nizza is a canvas sneaker, released in 1975, that is Adidas' 'copy' of the Converse All Star.
TRX: light weight canvas jogging shoe (1976)
Subject: The Adidas TRX is a popular lightweight canvas jogging shoe that was released in 1976.
Nastase: tennis shoe endorsed by Ilie Nastase (1978)
Subject: The Adidas Nastase is a modified version of the Adidas Rod Laver tennis shoe.
Tobacco: all-round suede sneaker (1978)
Subject: The suede upper of the Adidas Tobacco has not undergone additional brushing or sanding.
Munchen: indoor sports training shoe (1979)
Subject: The Adidas Munchen was released in 1979, and was designed to be an indoor training shoe.
Forest Hills: tennis shoe named after the US Open venue (1979)
Subject: The shoe is named in honour of the West Side Tennis Club: a private tennis club in the US.
Copa Mundial: football boot released for the 1982 World Cup (1979)
Subject: The Copa Mundial is Adidas' best selling football boot that has been manufactured since 1979.
Spezial: sneaker that was designed for indoor handball (1979)
Subject: Handball was played at two venues at the 1980 Olympic Games: Sokolniki Sports Palace.
Top Ten: hi-top basketball sneaker used in the NBA (1979)
Subject: The Adidas Top Ten is a hi-top basketball sneaker that was used by leading NBA players.
Campus: low-top sneaker popularised by the Beastie Boys (1980)
Subject: The Campus has been released in a range of versions: Campus 80s, Campus 2, Campus Nigo.
Beckenbauer Allround: sneaker released to honour Franz Beckenbauer's retirement
Subject: The Adidas Beckenbauer Allround is a sneaker that was released for Beckenbauer's retirement.
Hamburg: part of the City Series of adidas sneakers (1982)
Subject: The Adidas Hamburg is a sneaker, originally released in 1982, that was part of the City Series.
City Series: range of sneakers named after European cities (1982)
Subject: The Adidas City Series was a range of sneakers released in 1982.
Island Series: includes the Samoa, Hawaii and Tahiti sneakers (1982)
Subject: In the 1980's Adidas released two popular shoes collections: 1) Island Series; 2) City Series.
Oregon: features Dellinger Web midsole reinforcement technology (1982)
Subject: The Adidas Oregon is an all-purpose running shoe that is iconic for featuring 'Dellinger Web'.
Adicolor: customise sneakers with concept art (1983)
Subject: Adicolor was a product that was originally released by Adidas in the early 1980's.
ZX 500: the first shoe of the ZX series (1984)
Subject: The ZX 500 was released to coincide with the 1984 Los Angeles Olympic Games.
LA: sneaker designed for the 1984 Olympic Games (1984)
Subject: The Adidas LA sneaker was designed for the 1984 Olympic Games, which were held in Los Angeles.
Pro Shell: shelltoe sneaker with a velcro strap (1984)
Subject: The upper of the Adidas Pro Shell is made from soft suede; popular basketball hi-top sneaker.
Micropacer: first running shoe to feature a computer (1984)
Subject: The Adidas Micropacer was one of the first running shoes that featured a microprocessor.
Forum: velcro-strapped basketball sneaker (1986)
Subject: The Adidas Forum is a basketball sneaker that was used in the NBA during the late 1980's.
Stefan Edberg: tennis shoe named after the Swedish tennis player (1986)
Subject: The tennis shoe that was released in 1986, and was endorsed by the former Swedish number one.
Attitude: basketball sneaker with perforated toe area (1987)
Subject: The Attitude was endorsed and worn by professional basketball players in the NBA.
Ultrastar: shell toe sneaker with optional Run-DMC tongue patch (1987)
Subject: The Adidas Ultrastar is a shell toe sneaker that was released in 1987; endorsed by RUN-DMC.
ZX 8000: first running shoe to have Torsion System (1988)
Subject: Adidas claim that in 1989 a new world record was set at the Rotterdam Marathon by a runner.
Artillery: mid-top and hi-top basketball sneaker (1991)
Subject: Joe Dumars wore Adidas Artillery sneakers when he won the 1989 MVP title.
Allegra: shoe made for runners who overpronate (1993)
Subject: The Adidas Allegra is a shoe that is designed for road running; helps casual runners.
Equipment Racing: running shoe with air mesh upper (1993)
Subject: The Equipment Racing is a light weight shoe that is made using a 'air mesh' material.
Predator: revolutionary football boot with rubber ridges (1994)
Subject: The Adidas Predator is an iconic and evolutionary football boot that was released in 1994.
Adissage: unisex slides / flip flops (released after 1997)
Subject: The Adidas Adissage is a unisex sandal that sometimes incorporates Ultrafoam+ into the footbed.
KB8 / Crazy 8: basketball sneaker endorsed by Kobe Bryant (1997)
Subject: The shoe was released in 1997, but was renamed to 'Crazy 8' when Kobe Bryant switched brands.
Santiossage: uni-sex sandal with massage nubs (released after 1997)
Subject: The Adidas Santiossage is a unisex sandal that features a velcro strap with performance logo.
Barricade: tennis shoe with large toe guard (2000)
Subject: The Barricade is Adidas' marquee tennis shoe, and it has been used competitively by tennis players.
Busenitz: skate shoe designed for skateboarding (2000's)
Subject: The Adidas Busenitz is a skate shoe designed for skateboarding, it is part of the skateboarding range.
Lucas: skate shoe with suede upper (2000's)
Subject: Lucas Puig was born on the 31st of January, 1987, and grew up in the Midi-Pyrénées of France.
Duramo: single piece moulded EVA slide sandals (2000's)
Subject: The Duramo has a one piece design, that is 'fashioned' out of moulded EVA; Ethylene-vinyl acetate.
Climacool: running shoe with a 360 degree ventilation system (2002)
Subject: The Climacool is one of the first running shoes to features ventilation in the upper's fabric.
BSlim: hi-top sneakers with a canvas or leather upper (2009)
Subject: The BSlim has a retro design that is inspired from the hi-top sneakers worn in the 1950's and 1960's
Hoops: mid-top sneaker designed for basketball (2009)
Subject: The sneaker was designed in the 1980's style; like most of the basketball mid-top sneakers of that era.
Energy Boost: energy absorption and cushioning material (2013)
Subject: The Energy Boost material was co-developed with German chemical company Badische Anilin.
FX Flux: woven upper for sports-tech silhouettes (2013)
Subject: The Adidas ZX Flux is a modern running shoe that includs sports-tech silhouettes.
Tubular: running shoe based on a 1980's prototype (2014)
Subject: The Adidas Tubular is a running shoe, based upon prototype designs of the 1980's.
Supercolor: single colour sneakers (2014)
Subject: Adidas Supercolor are single colour sneakers that are part of the Adidas Originals.